Delhi Grooves at AXE MTV Grind

After a hectic week, Friday 24th June 2011 was a day to remember. All roads in Delhi led to Oodles Hotel Poolside for the live AXE MTV Grind party. The iconic MTV show that captured the hearts of millions has taken centre stage once again! From now on, every Saturday at 7 pm ‘AXE MTV Grind’ will be telecast.


All were dressed to kill. From jeans, capris, micro miniskirts, spaghettis and high heeled stilettos, women sported bright colours wih sparkles and sequins. The no-make-up visage, smoky eyes and tattoos added to their glam quotient. Men were mainly in casual Friday dress.


The party saw the presence of designer Abhishek Gupta, Nandita, Gaurav Guptaa, Tarun Tahillani, Director Home Ministry Neeraj Kansal, designer Puja and Shweta Mahajan, Brand Ambassador for Callaway Akhil Gupta among others. VJ Nikhil Cinappa too was seen at the event giving sound-bytes to the scribes.

Iconic MTV VJ Nikhil Chinappa in the centre

As the attendance was on special invitation, many left disappointed after reaching the venue, if their names did not figure in the list of invitees.


With strobe and psychedelic lights in full action, pulsating remixes of the 70s and 80s, spiced with the MTV signature ambience, party lovers were soon pumping extra adrenalin. As they grooved to the music beats, summer sweat shimmered in their foreheads.


Hosted by MTV VJs Anusha, Sonia, Gabriella, Gaeyln and Ayushman, they belted out remixes of Mehbooba, Laila O Laila, Dum Maro Dum to the latest dance hits like Sheila Ki Jawaani and Munni Badnaam Hi. ‘AXE MTV Grind’ takes you on a journey of heart-pumping Bollywood music and jaw-dropping dance moves clubbed with the ultimate in beach parties and sizzling bodies.


Announcing the show, Aditya Swamy, Channel Head, MTV India, said, “With grind, now you don’t have to go to the party… The party comes right to your home… And when AXE and MTV come together, you can be sure that it’s going to be a party that you wish never ends”.


Hindustan Unilever’s Oral Care & Deodorants General Manager Srinandan Sundaram said, “since Axe has been a popular brand with the young consumers, it was a seamless fit with MTV Grind who is bringing alive the party to their Television sets and Social media”.


The show will showcase crazy youngsters enjoying music under the sun, sand and water. AXE MTV Grind is where the party never stops!