· We dare to dream…
The growing popularity of corporate anthems has become an integral part of several organizations across the globe. It has the unique power to create a company’s image by imbibing messages of its core values and vision through the lyrics thereby, fostering a deeper bond among its employees.
Given a situation of any special celebrations or an emotional achievement, such anthems are sung in chorus by its employees to show utmost respect for the organization.
From pop, rock, rap to hip-hop, various companies adopt different genres of music to make a statement.
If PriceWaterhouseCooper’s anthem is of hip-hop track, Ernst & Young’s gospel tune, so is computer security giant Symantec’s motivational rap music, while a wonderful pop tune of KPMG’s power ballad strategy. (it’s a must listen track - http://www.youtube.com/watch?v=yXUhQnOYR54).
Not to be left behind, business communication leader, Avian Media too joined the bandwagon of creating its own anthem which was hurriedly penned just before the Award’s Night at Corbett last October and sung by its members.
With lyrics such as “We trudge that extra mile/To bring that extra mile”, Avian’s We dare to Dream has the polished turn-of –phrase which can be improved by padding a specific genre music and having it recorded at a professional studio.
Check out the video clip below:
Cheers!
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